Firms Paid TV's Tech Gurus To Promote Their Products (washingtonpost.com)

Firms Paid TV's Tech Gurus To Promote Their Products (washingtonpost.com): "Firms Paid TV's Tech Gurus To Promote Their Products

By Howard Kurtz
Washington Post Staff Writer
Wednesday, April 20, 2005; Page C01

Corey Greenberg, tech editor for NBC's 'Today' show, appeared last July to praise Apple's iPod as 'a great portable musical player . . . the coolest-looking one' and suggested a compatible device to 'share your music with other people.' 'This is the way to go,' he declared.

'Let's cut the Apple commercial here right now, okay?' co-host Matt Lauer interjected. Lauer was onto something."